Letter from the Director
This year, commencement season is even more special as we celebrate the success and resilience of the Class of 2021. As fundraising professionals, we should rethink existing strategies and create new strategies to cultivate and engage a new class of alumni who are more diverse than ever. Furthermore, as COVID-related restrictions start to roll back, fundraisers should start thinking about the future of philanthropy, post-pandemic.
The Chronicle of Philanthropy’s article, Spring Forward: 5 Ways to Advance Your Fundraising Now, provides valuable tips for fundraising in a post-pandemic world. They suggest that fundraisers should:
After implementing these tips, fundraisers should segment their donor database to identify first-time donors who gave during the pandemic, recurring donors, major gift donors, attendees and supporters of virtual events, and individuals who did not support last year.
We hope everyone has wonderful plans for the summer. As always, feel free to reach out us with questions, comments or any assistance with prospect research!
Sapna and USM Advancement Research Team
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