Fundraising Talks – March 2025

News and updates from the USM Office of Advancement Research

Letter from the Director

Welcome to the March edition of Fundraising Talks.

March is a time to celebrate and reflect on the achievements of prospect development professionals. Their work plays a crucial role in an organization’s success, from identifying potential and new sources of funding to assisting with relationship management, conducting due diligence to protect against reputational risks, and developing strategies for prospect pipeline growth. The field of prospect research continues to evolve, embracing the latest trends and technologies. Though it often operates quietly in the background, it is an integral part of all fundraising and advancement operations.

We are closely monitoring the higher education landscape to assess how the current economic environment may impact fundraising and philanthropy. While colleges and universities face numerous challenges due to evolving federal policies, there is no doubt that they remain key to empowering the communities they serve. A report from the Consortium of Universities of the Washington Metropolitan Area highlights the economic contributions of higher education institutions in the Washington, D.C., region. According to the report, colleges in the D.C. metro area contributed more than $15 billion to the local economy. However, the potential impact of executive orders and policy changes on donor behavior remains uncertain. That’s why it’s essential to stay informed and adapt donor engagement strategies accordingly. Be sure to check out Giving USA’s blog, which offers “Practical Advice for Advancement Professionals in a Rapidly Changing Landscape.”

On another note, the fourth edition of the Philanthropy Pulse report by CCS Fundraising provides actionable insights that nonprofits can use to shape their 2025 fundraising strategies. This data-driven report includes information from approximately 650 nonprofit organizations across diverse sectors. The following key findings focus specifically on the higher education sector, based on responses from 53 survey participants:

1. Revenue Growth: 81 percent of respondents reported revenue increases compared to the previous fiscal year. There is potential to further grow revenue through retirement and other non-cash assets.
2. DEI Fundraising: Despite policy changes and decreasing government support, fundraising for DEI initiatives at colleges and universities remains a priority. Additionally, 51 percent of respondents expect an increase in deferred gift commitments in 2025, followed by projected growth in foundation and mid-level giving.
3. Staffing Trends: 58 percent of respondents increased their fundraising staff in 2024. Institutions must carefully monitor the relationship between staffing levels, return on investment, and employee satisfaction.
4. Expanding Donor Bases: Higher education institutions should consider broadening their donor base to include board members, faculty, and other closely affiliated individuals.
5. AI Integration: 49 percent of higher education organizations now incorporate AI technology into their operations.

Overall, the report shows that approximately 62 percent of organizations experienced revenue growth in 2024 and remain optimistic about 2025. We hope this positive trend continues, bringing success to fundraising efforts in the coming year.

As always, feel free to reach out to us with any questions, comments, or requests for assistance with fundraising research!

Best Regards,
Sapna and USM Advancement Research Team
Read more in this issue of Fundraising Talks>>