Presented by Jenny O’Grady, Assistant Vice President, Content Strategy, and Editor, UMBC Magazine and Bobby Lubaszewski Director of Alumni & Development Communications & Marketing
There never seems to be enough time in the day to fulfill every content need. The same is true at UMBC, where Jenny O’Grady, assistant vice president for strategic content, has spent much of the last 19 years attempting to fill “content holes” across the realms of recruitment, engagement, and reputation. That’s where “Meet a Retriever,” a user-generated content strategy, comes in. O’Grady will discuss the ways this people-forward project is being employed across a variety of spaces, and what she’s learned in its first full year of implementation.
In March the University of Maryland achieved a record-breaking Giving Day. Our success story is a result of implementing more efficient email practices and engaging new audiences through a variety of advertising mediums. These efforts resulted in a notable increase of over 20% in first-time donors. Join us in this presentation as we unveil the marketing strategies to promote this one-day event that increased reach and impact while eliminating email overload.
Presented by Ann Kolakowski, Director of Gift Planning Services, University System of Maryland
If the thought of presenting to an audience fills you with dread, you’re not alone: the National Institutes of Health recently reported that up to 75% of Americans have some form of public speaking anxiety (aka “glossophobia”). Don’t let your fear of the microphone hold you back from advocating for your good ideas to your supervisor, professional colleagues – or even a TEDx audience. In this session, seasoned presenter Ann Kolakowski will look at what’s behind this fear and offer practical suggestions to help you communicate with confidence.*This session will repeat at 2:15 pm.
Presented by Ann Kolakowski, Director of Gift Planning Services, University System of Maryland
If the thought of presenting to an audience fills you with dread, you’re not alone: the National Institutes of Health recently reported that up to 75% of Americans have some form of public speaking anxiety (aka “glossophobia”). Don’t let your fear of the microphone hold you back from advocating for your good ideas to your supervisor, professional colleagues – or even a TEDx audience. In this session, seasoned presenter Ann Kolakowski will look at what’s behind this fear and offer practical suggestions to help you communicate with confidence.
LeAmber Malcolm, Communications Specialist, Bowie State University
In today’s fast-paced world of information overload, excessive communication often leads to confusion, inefficiency, and wasted time. LeAmber Malcolm, communications specialist in the Office of Alumni Engagement and Stewardship at Bowie State University, will share how you can streamline your communication efforts for greater impact and influence. Through an interactive discussion, learn how to establish guidelines for what should be communicated, when and how often.
Join this interactive discussion where we’ll explore the four pillars of donor relations – stewardship, acknowledgment, recognition, and engagement – all through the art of communications. Discover and share strategies, tools, and best practices for improving and strengthening donor relationships, while also discussing strategies for lifetime retaining and engagement.
