This on-line seminar is designed to help alumni relations professionals adapt to the new reality of virtual alumni engagement. We’ll identify new opportunities to convert traditional in-person campus and regional alumni events into sustainable virtual programming. Participants will learn key elements of effective virtual programs and share examples of events that work. We’ll share tips for successful promotion, execution and follow-up. We’ll also talk about adapting alumni volunteer meetings effectively into video-conference format.
Chris Marshall is a senior higher education advancement professional with 19 years of alumni relations and fundraising experience. He spent twelve years leading alumni relations programs at two top ranked national research universities – Lehigh University (seven years) and Cornell University (five years). Chris has five years of experience serving as an alumni relations consultant at Grenzebach Glier and Associates (GG+A) where he served as Senior Vice President and Managing Director. While at GG+A, Chris led the Alumni Relations practice area and served as a consultant to over 100 clients around the world. Most recently, Chris has served for two years as President of Graduway North America. Graduway is the world’s leading provider of alumni networking and career mentoring platforms. In 2019, Chris joined Washburn & McGoldrick as a consulting partner to support the firm’s alumni engagement work.