The annual fund is the starting point for all gifts, including major and principal. That is why it is important to build a strong donor pipeline that is beneficial for your annual giving program and various aspects in development. By implementing this strategy, you will be able to increase the chances of larger gifts in the future and it will definitely help your annual giving program immediately.
Learn some techniques for identifying and researching leadership gift prospects, gain some tips for soliciting and upgrading leadership gifts, and how to engage and steward these donors to name a few.
Presented by Dr. Nkiruka S. McGinnis
Nkiruka (Nky) S. McGinnis is the director of the annual campaign at Towson University. Dr. McGinnisis a dedicated fundraising professional with extensive experience in individual giving, donor and volunteer engagement, and staff management. She is interested in making a community-relevant impact through non-profit and education- related organizations. Her career in annual giving spans over 15 years beginning as a student caller at the University of Pittsburgh to her current position at TU. Dr. McGinnis currently leads a fundraising team to increase annual financial support year over year. She is also tasked with identifying, recruiting, and developing volunteer teams to successfully support alumni, parent, and faculty and staff fundraising campaigns, as well as manage the Founders Society leadership giving program including all donor and prospect engagement and communication activities. Dr. McGinnis holds a BA in Sociology from the University of Pittsburgh, an MSc. in Management (Healthcare) from theUniversity of Maryland Global Campus, and a Ph.D. in Health Services from Walden University.
