Hidden Figures, Part 2: More Annual Giving Insights From the USM Gift Database
Tuesday, November 15, 2022
9:00 am – 11:30 am
Presented by Bob Burdenski and Vlad Jirinec
CASE Laureate Bob Burdenski and USM’s Vlad Jirinic are back with a second look at some of the “hidden figures” to be found in the annual giving data found in the USM system database.
Some of their new batch of insights will include:
- A look at alumni giving by decades and “class years out.” Are there any common trends across the system? Are certain “eras” of alumni better or worse than average, and what implications does this have for fundraising messages and methods? Just how difficult is it to attract alumni donors over time, and what do we do about it?
- Who’s a USM leader with corporate matching gifts, and are there any secrets to their success? Are there strategic shortcuts to matching gift success?
- Who’s achieving success with faculty and staff giving across the system? How are they going about it? Is there an identifiable USM average for faculty and staff giving participation?
- What are the USM trends with annual gifts made through donor advised funds? What implications are there for our donor stewardship, gift counting, and our communications?
And they’ll take an updated look at the metrics they reviewed at last spring’s first “Hidden Figures” session, including USM donor acquisition and retention, and general annual giving trends across campuses.
It’s a data nerd’s delight, part 2!