USM Foundation

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Presented by Dr. Nky S. McGinnis, Director of the Annual Campaign at Towson University

Developing Giving Societies

Thursday, May 20, 2021
1:00 pm – 2:15 pm

Giving societies are an excellent way to cultivate, steward, and upgrade donors in your institution. There are various focal points for giving societies such as levels, recurring, leadership annual giving, major giving, and legacy donors. This session will help you establish a giving society properly so that there is potential to create stronger and meaningful engagement, as well as bolster giving to your institution through exclusivity and benefits. All of this would spark increased donor loyalty and retention year over year.

Learn how your team can take specific steps and use strategies to: develop specialized recognition activities, utilize the giving membership society as a way to inspire major gifts to the institution, solicit giving society members as part of the annual fund appeals, and segment those who can be prospects for upgrade asks, to name a few.

Presented by Dr. Nkiruka S. McGinnis

Nkiruka (Nky) S. McGinnis is the director of the annual campaign at Towson University. Dr. McGinnisis a dedicated fundraising professional with extensive experience in individual giving, donor and volunteer engagement, and staff management. She is interested in making a community-relevant impact through non-profit and education- related organizations. Her career in annual giving spans over 15 years beginning as a student caller at the University of Pittsburgh to her current position at TU. Dr. McGinnis currently leads a fundraising team to increase annual financial support year over year. She is also tasked with identifying, recruiting, and developing volunteer teams to successfully support alumni, parent, and faculty and staff fundraising campaigns, as well as manage the Founders Society leadership giving program including all donor and prospect engagement and communication activities. Dr. McGinnis holds a BA in Sociology from the University of Pittsburgh, an MSc. in Management (Healthcare) from theUniversity of Maryland Global Campus, and a Ph.D. in Health Services from Walden University.


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