9.23.21 Giving Days and Giving Tuesday Roundtable– The Secrets of Success (and What’s Success?)

Giving Days and Giving Tuesday Roundtable– The Secrets of Success (and What’s Success?)

September 23, 2021
9:30 am – 12:00 pm

Join us for a lively discussion devoted to giving days and the role they play in prospect engagement, donor acquisition, campus collaboration and philanthropic relationship building.

Explore why giving days have become an established annual giving fundraising strategy;
Learn how to define and set goals – What’s success?
Share examples of giving day planning and advance preparation;
Navigate how to get internal buy-in and collaboration with campus partners;
Investigate the role of major donors and challenge gifts;
Discover online tools, platforms, resources, and smart shortcuts;
Learn more about on-campus giving day activities;
Establish goals and activities for giving days;
Learn more about Giving Tuesday.

Bob Burdenski is an internationally-recognized annual giving program consultant, speaker, trainer and author for schools, colleges and universities. He is a prolific writer and published author, often appearing in Currents, the member magazine of the Council for the Advancement and Support of Education (CASE). He is the author of three CASE books: Innovations in Annual Giving, which presents ten U.S. case histories of advanced annual giving strategies, and More Innovations in Annual Giving, Ten Global Departures That Worked, which features case histories from institutions around the world. His third CASE book, Online Innovations in Annual and Regular Giving: Ten Dozen Departures That Worked, was published in 2013. He has served as an annual giving program consultant since 1996, and has served more than 200 clients world-wide over that time.

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Participant Survey: Some questions about your giving day (if you have one!)
Have you held a giving day at your institution?*
- Yes
- No
For how many years have you held a giving day?*
What time of year do you hold your giving day?*
Do you use a third-party platform? (i.e., Give Campus, GiveGab, Community Funded, etc.)*
Is there currently a “live” web page for the giving day? If yes, what’s the URL?*
How have you measured success? What are your metrics?*
Did you involve large gifts/major donors/challenges? Say a few words about it…*
Does your giving day have on-campus fundraising elements, or is it social media/online driven? Or both? Or more? Say a few words…*
And then there’s Giving Tuesday. Is that your giving day? Do you do any fundraising on Giving Tuesday? Say a few words…*
Anything you’re particularly proud of about your giving day, including videos, timelines, volunteer involvement, social media and other channels, and results! Say a few words… (And please share any links or samples!)*
Please answer the questions below for the upcoming USM webinar.
What kinds of giving day examples from other institutions would you like to see?*
What questions do you have about giving days?*
What else would be helpful?*

Register Today!

Giving Days and Giving Tuesday Roundtable– The Secrets of Success (and What’s Success?)

Participant Survey: Some questions about your giving day (if you have one!)

Please answer the questions below for the upcoming USM webinar.