USM Foundation

1.17.24 Is Your Giving Day in Good Shape? A Giving Day Boot Camp

Is Your Giving Day in Good Shape? A Giving Day Boot Camp

Wednesday, January 17, 2024
9:00 am – 11:30 am

Presented by: Michelle Pryor, Director of Annual Giving and Engagement, Salisbury University and Bob Burdenski, Robert Burdenski Annual Giving


Most USM campuses have their giving days in the spring, so join us for a timely run-down of all the things to be considering to maximize sustainable giving day success.  Michelle will provide an overview of Salisbury University’s marketing plan and other elements of its upcoming 2024 Giving Day.  She’ll also discuss other giving-day-like “flash fundraisers” that Salisbury has incorporated into its annual giving calendar over the rest of the year.  Then Bob will share some of the latest giving day ideas and examples from a range of other institutions, and we’ll have an open discussion about the other giving day plans at USM campuses.

Some of the “boot camp” topics we’ll cover:

  • Marketing and communications plans for giving day;
  • Securing giving day matching gifts and challenges;
  • Recruiting giving day advocates and ambassadors;
  • The on-campus giving day identity;
  • Various giving day audiences: alumni, parents, students, faculty and staff;
  • Engaging with schools/units and campus partners;
  • Highlighting funds and projects on giving day;
  • Giving day metrics and measures of success;
  • Year-round uses of your “giving day muscles”

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