USM Foundation

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Presented by Laurel McCombs, Senior Philanthropy Advisor, The Osborne Group, Inc.

Effective Engagement through Digital Communications

Thursday, May 13, 2021
1:00 pm – 2:15 pm

As the amount of screen time for most people continues to increase, having a clear digital communications strategy has become crucial to engaging your audiences. Almost everyone engages in social media on some level, online giving growth is outpacing other channels, and mobile phones have become indispensable tools. Are you maximizing these technologies, integrating storytelling strategies and other messaging effectively? Are you leveraging a variety of communications strategies in your efforts with donors, alumni, and volunteers? Join us for this session where we’ll explore how to engage and steward audiences using digital strategies, create opportunities to move beyond one-way communication to two-way engagement, and set realistic and measurable goals for social media and other digital strategies.

Presented by Laurel McCombs
Laurel brings over 20 years of experience in the non-profit sector to her role as consultant and trainer with The Osborne Group.  Laurel works closely with clients on topics including donor engagement, development operations, board fundraising and more. In addition to well-received workshops for national organizations, universities, and more, Laurel has presented at the AFP International Conference, CASE-NAIS, and AFP Congress.  Prior to joining TOG, Laurel worked with Big Brothers Big Sisters of America where she coordinated capacity-building support to agencies across the country.  Laurel has a degree from USC and lives in Clackamas, OR.

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