USM Foundation

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Data in Fundraising and Performance Metrics, Portfolio Organization, and Talent Management

  • Thursday, May 5
    1:00 pm – 2:30 pm

    Join David Lively, Senior Associate Vice President and Campaign Manager at Northwestern University for a discussion on how both managers and major gift fundraisers can best use their most precious asset – their time – to exceed their work goals. Lively will explain why most major gift officers should have smaller portfolios, what data points are truly the most important when determining progress and potential, how to prevent the Zombie Proposal Apocalypse, and how to retain the best major gift officers.

    David Lively, Senior Associate Vice President and Campaign Manager, Northwestern University

    With more than 27 years of experience in higher education advancement, David Lively has directed successful development strategies across five comprehensive fundraising campaigns. Most recently, Lively served as Campaign Manager of We Will. The Campaign for Northwestern, which generated more than $6 billion for Northwestern. In addition to his campaign role, Lively oversees Northwestern’s principal and international gifts, regional and major gifts, and planned giving units.

    Prior to joining Northwestern in January 2012, Lively served as vice president of development at DePaul University. During his nine-year tenure at DePaul, Lively held several positions, including senior director of development at the Driehaus College of Business. Before moving to DePaul, he worked as director of annual giving and director of law development at the University of Denver.

    Lively previously worked at Northwestern in the late 1990s, serving as associate director of development at Northwestern Pritzker School of Law during the University’s prior campaign. He began his development career in 1994 at the University of Colorado Foundation, Inc. as the assistant phoneathon director in the office of annual giving.

    Lively earned a bachelor’s degree in history from Southern Methodist University (SMU), a master’s degree in history from Colorado State University, and an MBA from the University of Denver.


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