USM Foundation

Save the Date!

USM Advancement and Alumni Relations Communications Summit

Effective communication with donors and alumni is essential to the proper stewardship and ultimately, the advancement of your institution. Join your colleagues from across the USM for a full-day program to learn about and discuss a topic that is at the heart of what we do: advancement and alumni relations communications.

Tuesday, June 4
9:00 am – 3:30 pm
University of Maryland, Baltimore County
1000 Hilltop Cir, Baltimore, MD 21250

Click here to download a iCal file to save the date on your calendar!

Registration Opening Soon!

Confirmed Speakers:
Brian Flahaven, Vice President, Strategic Partnerships, Council for Advancement and Support of Education
Brian will speak on the “attack” on higher education, the possible implications of this on advancement and alumni relations offices, and how these offices should respond and continue to sell the importance of higher education.
Plenary Session: Unlocking AI: Practical Applications for USM Fundraising
David Flinchbaugh, Senior Vice President, Graham-Pelton
Meredith Schneider, Principal Consultant, Graham-Pelton
This session will offer a comprehensive overview of AI, emphasizing the power of prompt engineering and exploring real-world use cases relevant to the world of USM advancement. Attendees will gain insights into the intersection of AI and philanthropy, discovering innovative strategies to optimize fundraising efforts. The discussion will cover the fundamentals as well as the crucial aspects of privacy, security, ethics, and policies, ensuring a well-rounded understanding of AI’s potential impact for Maryland fundraising.

Breakout Sessions (please stay tuned for additional sessions)
  • Jenny O’Grady, Assistant Vice President, Content Strategy, and Editor, UMBC Magazine
    Meet a Retriever: Using User-Generated Content for Stewardship and Beyond

    There never seems to be enough time in the day to fulfill every content need. The same is true at UMBC, where Jenny O’Grady, assistant vice president for strategic content, has spent much of the last 19 years attempting to fill “content holes” across the realms of recruitment, engagement, and reputation. That’s where “Meet a Retriever,” a user-generated content strategy, comes in. O’Grady will discuss the ways this people-forward project is being employed across a variety of spaces, and what she’s learned in its first full year of implementation.

  • Kate Jowaisas, Director of Marketing, Advancement and Myriam Fuentes, Email Marketing Manager, Office of Marketing and Communications, University of Maryland, College Park
    Maximizing Impact, Minimizing Emails

    You will learn about implementing a campus-wide email marketing approach alongside the use of integrated marketing campaigns to efficiently increase reach and reduce email fatigue.


Schedule of the Day:

9:00 am: Registration 
9:30 am – 9:45 am: Welcoming remarks 
9:45 am – 11:00 am: Keynote 
11:00 am – 11:15 am: Break
11:15 am – 12:30 pm: Plenary session 
12:30 pm – 1:15 pm: Lunch and Networking
1:15 pm – 2:15 pm: Breakout sessions
2:15 pm – 3:15: Breakout sessions
3:15: Closing

Questions? Contact Micaela Cameron.

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