Billion-Dollar Campaigns Maintain Momentum in Tough Economy
The "Marts & Lundy Special Report" notes that billion-dollar campaigns are generally maintaining momentum. Those launched before the recession, however, appear to be performing more strongly.
Among other findings:
• Megagifts, defined in the study as $50 million or more, have not disappeared although a continued weakness persists in these gifts.
• The dramatic decline in giving predicted by some industry experts is not happening.
• The level of monthly progress should be sufficient to at least achieve, if not surpass, goals.
• Implications for new campaigns are that gifts can be, and are being, raised during the recession but that the current bull market has not yet had a measurable impact on giving.
The report is available on the the Marts & Lundy Web site.
