Lunch and Learn: #GivingTuesday Strategy

AGN Webinar: #GivingTuesday Strategy

First launched in 2012 as an alternative to the commercially-driven Black Friday and Cyber Monday, #GivingTuesday has become an enormously popular online movement. Its purpose is to celebrate and support philanthropy and to kick off the charitable giving season. Having a well-defined strategy for engaging your institution's donors and volunteers on #GivingTuesday can help ensure that you capitalize on the opportunity without overextending your resources or taking away from other important seasonal fundraising efforts.

Our Vision

Our vision is to attract broad resources that transform the USM and its institutions, create a network of advocates to embrace the USM’s role as an educator and economic engine, and to grow a long-term, sustainable culture of philanthropy across the University System of Maryland.

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