AGN Webinar: #GivingTuesday Strategy

Join us for an AGN Webinar and networking lunch! 

Tuesday, August 7, 2018
Room 2110
University of Maryland, Baltimore
620 West Lexington Street,
Baltimore, MD


First launched in 2012 as an alternative to the commercially-driven Black Friday and Cyber Monday, #GivingTuesday has become an enormously popular online movement. Its purpose is to celebrate and support philanthropy and to kick off the charitable giving season. Having a well-defined strategy for engaging your institution's donors and volunteers on #GivingTuesday can help ensure that you capitalize on the opportunity without overextending your resources or taking away from other important seasonal fundraising efforts.

Webinar presented by Julia Motl Lowe

Director, Annual Giving Initiatives at Tufts University

You'll Learn

  • Tips for assessing opportunities and setting goals for the big day
  • Methods for creating an integrated communications calendar that includes email, social media, phonathon, and other channels
  • Guidelines for developing effective social content and maximizing your reach
  • Tactics for engaging volunteers and campus partners to help spread the word
  • Examples from other institutions, and more!

Who Should Attend 

Annual giving and advancement services professionals, as well as others interested in learning more about this topic.

Event Details

Date: Tuesday, August 7, 2018

Time: 12:30 - 2:15 pm (registration begins at 12:00 pm)

Location: Room 2110

Address: University of Maryland, Baltimore at 620 West Lexington Street, Baltimore, MD

Fee: $20.00 (includes light refreshments and lunch)

Parking: Visitor parking available at the Saratoga Street Garage or the Lexington Street Garage

Click here for directions to the Saratoga Street Garage

Click here for directions to the Lexington Street Garage

Click here for directions to 620 W Lexington St.

Questions or Requests

Please contact Linda Bowman
Phone: (301) 445-2715

Our Vision

Our vision is to attract broad resources that transform the USM and its institutions, create a network of advocates to embrace the USM’s role as an educator and economic engine, and to grow a long-term, sustainable culture of philanthropy across the University System of Maryland.

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