AGN Webinar: Donor Retention in the Modern Age

Join us for an AGN Webinar and networking lunch! 

Tuesday, June 26, 2018 -
Room 351
Southern Management Campus Center
University of Maryland, Baltimore
621 W. Lombard Street,
Baltimore, MD


Donor retention has always been the key to successful annual giving. For most institutions, though, there's only about a 50% chance that a prior year donor will renew their support. While traditional channels like direct mail and phonathon are still important, using "modern tactics" like email, recurring gifts, video, data analytics, social media, giving days and other special challenges to steward and retain donors is essential to success. 

Webinar presented by Colin Hennessy

Executive Director of The Penn Fund, University of Pennsylvania

You'll Learn

  • Guidelines for segmenting past donor populations and understanding industry trends
  • Tips for using modern approaches to steward and solicit past donors
  • Tactics for integrating renewal and upgrade efforts through online channels
  • Methods for analyzing and reporting results
  • Examples from other institutions, and more!

Who Should Attend 

Annual giving and advancement services professionals, as well as others interested in learning more about this topic.

Event Details

Date: Tuesday, June 26, 2018

Time: 12:30 - 2:15 pm (registration begins at 12:00 pm)

Location: Room 351, Southern Management Campus Center, University of Maryland, Baltimore

Address: 621 West Lombard Street, Baltimore MD
Click here for directions

Fee: $20.00 (includes light refreshments and lunch)

Parking: Visitor parking available at the Pratt Street Garage

Click here for directions to the Pratt Street Garage

Questions or Requests

Please contact Linda Bowman
Phone: (301) 445-2715

Our Vision

Our vision is to attract broad resources that transform the USM and its institutions, create a network of advocates to embrace the USM’s role as an educator and economic engine, and to grow a long-term, sustainable culture of philanthropy across the University System of Maryland.

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