Join us for an AGN Webinar and networking lunch!
Tuesday, June 26, 2018 -
Southern Management Campus Center
University of Maryland, Baltimore
621 W. Lombard Street,
Donor retention has always been the key to successful annual giving. For most institutions, though, there's only about a 50% chance that a prior year donor will renew their support. While traditional channels like direct mail and phonathon are still important, using "modern tactics" like email, recurring gifts, video, data analytics, social media, giving days and other special challenges to steward and retain donors is essential to success.
Webinar presented by Colin Hennessy
Executive Director of The Penn Fund, University of Pennsylvania
- Guidelines for segmenting past donor populations and understanding industry trends
- Tips for using modern approaches to steward and solicit past donors
- Tactics for integrating renewal and upgrade efforts through online channels
- Methods for analyzing and reporting results
- Examples from other institutions, and more!
Who Should Attend
Annual giving and advancement services professionals, as well as others interested in learning more about this topic.
Date: Tuesday, June 26, 2018
Time: 12:30 - 2:15 pm (registration begins at 12:00 pm)
Location: Room 351, Southern Management Campus Center, University of Maryland, Baltimore
Address: 621 West Lombard Street, Baltimore MD
Click here for directions
Fee: $20.00 (includes light refreshments and lunch)
Parking: Visitor parking available at the Pratt Street Garage
Click here for directions to the Pratt Street Garage
Questions or Requests
Please contact Linda Bowman
Phone: (301) 445-2715