AGN Webinar: Using Social Media to Solicit Alumni

Join us for a Networking Lunch and AGN Webinar! 

Thursday, October 12 - Gladhill Boardroom 
Health Sciences and Human Services Library (HS/HSL Library)
University of Maryland, Baltimore


 Social Media isn't just a great way to engage and communicate with alumni. It can also be an effective way to solicit donations. By utilizing the many tools provided through Facebook, Twitter, Snapchat and other social channels, annual giving programs can reach alumni with appealing content and compelling messages. When done well, these communications can increase awareness about the impact of philanthropy while generating new and increased support for your institution.

Learning Objectives:

  • Perspectives on the opportunities and limitations of using social media to solicit gifts
  • Methods for targeting individuals with solicitations based on their characteristics and interests
  • Tips for creating content and messages that resonate with specific audiences
  • Guidelines for analyzing social media activity to assess the effectiveness of your appeal efforts 
  • Examples from other institutions, and more!

Webinar presented by Julianne Troyer

Director, Participation & Engagement at Stanford University

Who Should Attend 

Annual giving and alumni relations professionals, as well as others interested in learning more about this topic.

Event Details

Date: Thursday, October 12, 2017

Time: 12:00 pm - 2:30 pm (registration begins at 11:30 am)

Location: University of Maryland, Baltimore's Gladhill Boardroom at the Health Science and Human Service Library (HS/HSL Library) 

Address: 601 W Lombard St, Baltimore MD, 21201

Fee: $20.00 (includes lunch)

Parking: Paid visitor parking available at Pratt Street or Penn Street Garages

Click here for directions to the parking garage.

Click here for directions to the HS/HSL Library.

Questions or Requests

Please contact Linda Bowman
Phone: (301) 445-2715

Our Vision

Our vision is to attract broad resources that transform the USM and its institutions, create a network of advocates to embrace the USM’s role as an educator and economic engine, and to grow a long-term, sustainable culture of philanthropy across the University System of Maryland.

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