Fewer than half of alumni in this generation have given to their colleges, and many say they’d donate to other causes first. But fund raisers aren’t dismissing them.
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Some 77% of organizations with an annual fund meet total fundraising goals as compared to just 55% of organizations without such a fund, according to a new report on the impact of annual-fund campaigns in overall fundraising. Published by the Nonprofit Research Collaborative, the report is based on a survey of 945 nonprofits in the United States and Canada. 70% of those nonprofits reported having an annual fund.
Crowdfunding isn't just about about Kickstarter. There are many platforms to choose from when deciding what ideas to support or how to fund your own idea. Here are 10 platforms to know if you're thinking about crowdfunding for your institution.
Online fundraising is rapidly rising, especially on mobile devices. If you haven't already adopted a mobile-first approach to online communications and fundraising, use the data from this report to help convince your executive staff and board that a mobile-compatible website should be high on their priority list. Crowdfunding, peer-to-peer fundraising, monthly giving, and email fundraising is also proving to be effective.